What: Press conference to launch Safe 2 Sturgis Motorcycle Safety Campaign
When: Thursday August 4th, 2016 at 10:00 a.m.
Where: Wyoming / Colorado State Line – Parking Area On Interstate 25 Northbound
For the first time, traffics safety partners across Colorado, Wyoming, Utah, Nevada, South Dakota, and North Dakota are partnering to prevent motorcycle crashes during the Sturgis motorcycle rally.
The Colorado Department of Transportation will be partnering with the National Highway Traffic Safety Administration (NHTSA), the Colorado State Patrol, the Wyoming Highway Patrol, and the Wyoming Department of Transportation to raise awareness of motorcycle safety among the thousands of motorcycle enthusiasts traveling to the 76th annual Sturgis motorcycle rally in early August.
The campaign is titled “Safe 2 Sturgis” and includes safety messages for both motorcyclists and automobile drivers alike. The goal of the campaign is to keep motorcyclists safe to and from the Sturgis event. The campaign will start the week of August 1st and end August 21st, which corresponds with the week before, during and after the rally. A #Safe2Sturgis hash tag is included in the campaign to encourage motorists and riders to post photos of how all roadway users are staying safe to Sturgis.
At the press conference, speakers from state and federal agencies will be on hand to address the campaign.
Points of contact for this event are NHTSA Region 8 Administrator Gina Espinosa-Salcedo (720-963-3100) or CDOT spokesperson Sam Cole (303-859-1304).